Mumbai-based creative and integrated brand communication agency Six Inches has taken creative offshoring to another level by bagging some large projects from East Africa and the Middle East. These include Kenyan IT company Craft Silicon and Klear, a packed water company in the Mid-East.
Craft Silicon, a leader in banking and micro finance software, has roped in Six Inches to study and rebrand the company as well as recreate all communication material for external and internal purposes.
Speaking on the engagement, Rakshit Bolhar, Director - Marketing, Craft Silicon, said, “I had heard about Six Inches through a colleague, and a few calls with them gave me the confidence about them. I was impressed with the brand transformation they had carried out for another company here and decided to go ahead with them. The energy and holistic solution they bring to the table is at par to international standards. I am sure we have made the right choice by choosing them.”
The project will be carried out in three phases with a team of six people. Six Inches will accomplish this project in a period of 120 days.
The agency has also been contracted by Klear Water, a mineral water brand from the Middle East. Six Inches will repackage the brand and create a fresh new identity as well as create brand communication for the same, along with an interactive microsite for the product.
Speaking on the new wins, Pravin Shah, Founder & Managing Director, Six Inches, said, “I am excited. 2010 looks promising for us. The team is very excited to explore and execute projects targeting a different market altogether. A lot of responsibility is attached to this, however, keeping in mind the seamless execution of our last engagement, I am confident that this will be another case study in our portfolio. With these projects in hand, we are now planning to set up a liaison office in Kenya and Dubai for future businesses.”