Six Inches Communications, a creative and integrated marketing company, has been assigned the creative duties for ‘HairXpreso’, a retail compact salon venture of professional hair stylist, author, and businessman Jawed Habib. As its creative partner, the agency will generate awareness of the brand through its offerings, with a focus on advertising, below the line and online initiatives.
Confirming the development, Zafar Khan, CEO, Jawed Habib’s HairXpreso, said, “Our plans are aggressive and our vision is focussed, and Six Inches is the right fit for this. Their ideas and seamless integration of all mediums made us choose them as our creative partner. We are looking forward for a long term association with Six Inches.”
Six Inches will help the brand bring franchisees through a tactical advertising approach. The brand advertising will be primarily focused on print activation as well as the Internet. A television campaign plan to take the same ahead is also under process.
Elated on the win, Pravin Shah, Founder and Managing Director, Six Inches Communications Pvt Ltd, said, “‘HairXpreso’ is a very interesting and challenging assignment for us. The brand vision, backed by a series of superb planning, placement and pricing of the compact salon, is arguably the best the retail lifestyle industry will see in the coming months despite the prevailing downturn. We are very excited about this win and will work as a business extension for HairXpreso.”
‘HairXpreso’ are budget salons that will provide dry hair cut services, products focused on styling and accessories to customers across. These budget salons will be placed in malls across major metros in India, malls being a favourable destination where footfalls and consumer traffic already exists and are in abundance.