In a recent development, Situations Advertising has bagged the creative duties of the Big Ones Icecream, which was hitherto with Response Kolkata .
Confirming this news, Dibyendu Chakraborty, Associate Director, Situations Advertising said, “Getting this business is a great boost to Situations Kolkata. Big Ones is a well known brand in the eastern part of the country and has the potential of becoming a national player.”
The Nobile Icecream Company, which owns the Big Ones brand, is likely to launch savouries like cheese balls, wafers and other snack items under the brand name of ‘Indian Ethnics’ and has plans of going national.
In fact, the reason behind this shift was that the company was looking for an agency partner with national presence. There was no pitch called before the account movement.