Sir Martin Sorrell to deliver keynote address @exchange4media Conclave

Sir Martin Sorrell to deliver keynote address @exchange4media Conclave

Author | exchange4media News Service | Tuesday, Sep 10,2013 8:14 AM

Sir Martin Sorrell to deliver keynote address @exchange4media Conclave

Stage is set for the 10th edition of exchange4media Conclave, presented by NewsX. With a speaker line-up that comprises some of the best minds in the business, both globally and in India, e4m Conclave this year delves into the challenges of the changing media, marketing and communication landscape.

The Conclave is being held in New Delhi on September 11, 2013.
The most respected name in the media fraternity Sir Martin Sorrell, Chief Executive, WPP, will deliver the keynote address.

Other speakers include Aroon Purie, Editor-in-Chief, India Today; Rajdeep Sardesai, Editor-in-Chief, IBN18 Network; Sam Balsara, Chairman, Madison World; Venkatesh Kini, Deputy President – India and Southwest Asia, Coca-Cola; Subodh Marwah, Marketing Director, Carlsberg; Arunabh Das Sharma, President, Bennett, Coleman & Co; Mallikarjuna Das, CEO, StarcomMediaVest Group; Rahul Sharma, Co Founder and Executive Director, Micromax; Rohit Ohri, Executive Chairman, Dentsu India Group; Sanjeev Kapur, CMO, Citibank; Srikant Sastri, Co-Founder, Crayon Data; Ashish Bagga, CEO, India Today Group; Farokh T. Balsara, Partner and EMEIA Industry Leader, Media & Entertainment, EY; Jawhar Sircar, CEO, Prasar Bharti; LV Krishnan, CEO, TAM Media Research; Sunil Lulla, MD and CEO, Times Television Network; Prananjoy Guha Thakurta, Senior Journalist; and R Sukumar, Editor, Mint.

The Conclave will discuss and debate the numerous developments of the past decade that has changed the very fabric of marketing activities. Consumers are socially networked and value-conscious and have heightened expectations of how companies respond to their demands. Along with the challenges, however, are the opportunities – marked improvement in the understanding of consumer behaviour and socio-economic environment, and the emergence of data collection and analytical techniques that give marketers unprecedented access to previously hidden aspects of buying behaviour.

exchange4media Conclave will also explore how creative directors and media planners are coping with the current ubiquitous and volatile media landscape. There will be discussions on the challenges for media owners through a time of huge transformation where media channels are becoming more fragmented and the media consumer is more empowered than ever before, affecting the conventional publishing and broadcasting business models.

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