WPP CEO Sir Martin Sorrell is the keynote speaker at exchange4media Conclave on 8th October in Mumbai. The umbrella theme for the Conclave this year is “Making Technology Work For Marketing”.
The communications landscape has experienced a dramatic change over the past year across media, wherein building a marketing- tech culture for brands has become an essential part of their existence. This has in turn presented brands and agencies a challenge of massive proportions, from integrating traditional models, to keeping consumer experience at core.
Having said that, thriving and surviving in a complex, agile, data-driven market has also provided numerous opportunities for innovative operating models. Chief Marketing Technologists have become highly sought after unicorns that are expected to be miracle workers as well as change agents, bringing seamless integration of creativity, analytics and customer insights.
exchange4media Conclave 2015 focuses on addressing challenges and opportunities that exist in designing an effective marketing technology ecosystem that enables conducive growth prospects in the industry at large.
The theme of the Conclave is created to initiate conversation around the critical parameters that define marketing technology today and to define a set of standardised best practices that benefit stakeholders.
Some of the speakers for the last year’s Conclave were Tim Andree, Executive Chairman, Dentsu Aegis Network & Executive Vice President, Member of The Board, Dentsu Inc Dominic Proctor, President GroupM Global, Geetu Verma, Executive Director, Foods & Refreshment, Hindustan Unilever, John Sheehy, President, Global Operations, Starcom Mediavest, Michael Wall, Global CEO, Lowe & Partners, Mike Cooper, Worldwide CEO, PHD, Vikram Sakhuja, Global CEO, Maxus and Vishnu Mohan, CEO, APAC Havas Media.
The exchange4media Group, hosts its flagship event the exchange4media Conclave, every year in Mumbai and Delhi. The Conclave has grown in stature year-on-year and become a platform that showcases global learning to the marketing, advertising and media professionals in India.