Sir John Hegarty will return to Asia next year to judge the 3rd International Advertising Cup, which will take place in Thailand. Sir John had attended the AdFest in March 2009 as Grand Jury President. Next year, he will represent the Asia Pacific region on The Cup’s Jury Panel along with Prasoon Pandey, Director at Corcoise Film, in Mumbai, and Suthisak Sucharittanonta, Chairman & Chief Creative Officer at BBDO Bangkok.
“It is a real honour for AdFest to host The Cup to Asia and to invite Sir John Hegarty back to Thailand to share his knowledge with the region for the second year running. We are also honoured to see two more of our 2009 Jury Presidents, Prasoon Pandey and Suthisak Sucharittanonta, return to judge The Cup, which is unique to any other global advertising festival in the world,” said Jimmy Lam, President, AdFest.
As Worldwide Creative Director at BBH in London, Sir John is a celebrated advertising executive, thanks to his phenomenal success at the helm of BBH, which he founded in 1982. In 2007, he received a knighthood in the Queen’s birthday honours, and in 2008, he entered the New York Art Directors Club Hall of Fame.
“Asia is a vibrant and developing market. Its communications industry is growing and emerging as a world leader. AdFest brings together the best there is, so I am delighted to represent the Asia Pacific on The Cup’s Jury Panel. Why would I not return?” asked Sir John.
Pandey has won countless awards and was ranked amongst the top 25 advertising directors in the world by The Gunn Report in 2001. Sucharittanonta is known as Asia’s most awarded Creative Director, with BBDO Bangkok ranking 8th in the Gunn Report’s list of Most Awarded agencies in 2004. This year at AdFest, Pandey was Jury President of Film Craft & New Director.
The Cup Awards are organised by three regional festivals: AdFest, FIAP (Ibero America), and Golden Drum (Eastern Europe). ADC*E (Europe) is also a participating member.
Next year, the prestigious Cup Awards ceremony will take place in Asia for the first time on the opening night of AdFest 2010 in Pattaya, Thailand on March 18, 2010.