FMCG company CavinKare has reiterated its strong intent for the Southern markets by signing up popular Kollywood actress Simran for its food brand Chinni’s. At a press conference in Hyderabad, Cavinkare announced this tie-up with the film actor with the objective of further increasing the brand’s visibility in the highly competitive spices market.
Ramesh Vishwanathan, Executive Director, Cavinkare, said, “Chinni’s has made a promising start with a strong show in pickles where it is today doing a business of 5,000 tons, between the Southern and Western states of India. This year, we would be focussing in the spices market, which is very large and growing. Simran has been chosen for endorsing the brand, given her immense popularity in these parts of the country. She is back into the film world this year and this would help the association even further.”
Another popular Kollywood actress Asin already endorses CavinKare’s personal care products -- Spinz and Fairever.