Top Story

e4m_logo.png

Home >> Advertising >> Article

Simran roped in as brand ambassador for CavinKare’s Chinni’s

12-June-2007
Font Size   16
Simran roped in as brand ambassador for CavinKare’s Chinni’s

FMCG company CavinKare has reiterated its strong intent for the Southern markets by signing up popular Kollywood actress Simran for its food brand Chinni’s. At a press conference in Hyderabad, Cavinkare announced this tie-up with the film actor with the objective of further increasing the brand’s visibility in the highly competitive spices market.

Ramesh Vishwanathan, Executive Director, Cavinkare, said, “Chinni’s has made a promising start with a strong show in pickles where it is today doing a business of 5,000 tons, between the Southern and Western states of India. This year, we would be focussing in the spices market, which is very large and growing. Simran has been chosen for endorsing the brand, given her immense popularity in these parts of the country. She is back into the film world this year and this would help the association even further.”

Another popular Kollywood actress Asin already endorses CavinKare’s personal care products -- Spinz and Fairever.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...