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Sify to woo customers by offering freebies

06-September-2001
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Sify to woo customers by offering freebies

Following the footsteps of Tatanova, Satyam Infoway Ltd (Sify) is offering freebies with its Internet connections to expand its subscriber base. The company has recently announced a number of freebies for the subscription of its high-end retail Internet access products ranging from 100 hours/three months unlimited to 500 hours/ 12 months unlimited.

It all started over a month ago when Tatanova splashed it all over that every registration with it will win a prize after answering three simple questions. The prizes after a draw ranged from a walkman, laptop to Indica car.

Now Sify is following suit. The value of even Sify’s freebies is over 50 per cent of that of the product itself. For instance, a three-wheeled strolley bag worth Rs 1,600 comes free with a 500 hour Satyamonline Internet connection worth Rs 3,055. While the 200 hours-pack costing Rs 1,570 will now come with a multi-utility three-in-one kit (a torch light, clock and a tool kit), the 100 hours/ three months unlimited packs priced Rs 890/Rs 1,060 will carry a 20-inch travel bag with them. Launched on September 1, 2001, the offer is open for consumers up to the end of this month.

Sify has a subscriber base of over five lakh. Last year same time Sify was the first to start marketing Internet access like an FMCG (fast-moving consumer goods) product in the retail market. Today its retail outlet base has gone up by 50 per cent at 12,000 outlets compared to 8,000 in August last year.

Apart from this, the ISP has joint promotions with other service companies and tie-ups with OEMs (original equipment manufacturers). It will shortly launch a joint promotion with Jet Airways, whereby the airline’s privilege members will receive a free Internet connection from Sify. The company also has tie-ups with OEMs like Compaq, Hewlett Packard, IBM and Dell to be their preferred ISP.

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