Satyam Infoway Ltd. (Sify) plans to introduce identity cards for the convenience of its ‘i-way-Internet browsing centre’ members. These roaming membership cards, which can be used for browsing at any of the 550 i-ways across the country, is among a host of personalised tools the ISP is planning to launch for its customers in the coming three months.
The membership cards are being first rolled out in Chennai and will go national after that. It may be upgraded into a family account and used as identification for co-promotions with other brands.
According to industry sources, this transparent online delivery system will not only do away with the cumbersome process of opening the pack, logging in and out everytime a pack expires, but also enable the ISP to provide each browser the speeds they require and charge according to usage.
The new system -‘i-cruiser’-developed in-house at a cost of around Rs 3 crore, can support a host of value-added services like online gaming, video-conferencing and other Internet applications requiring varying amounts of bandwidth.
In the new scheme, the members just have to show their ‘i-cards’ to the franchisee, who will top up their account as per the amount of money they pay and the billing meter will reflect that when they log in, apart from tracking usage.
The new system also offers additional security by cleaning the entire system everytime a browser logs out. It currently makes available a smart-bar on the default screen, which has news, mail/chat, shopping, etc.
The ‘i-ways’ currently have two lakh regular users and about 50,000 walk-ins per day. It charges members Rs 20 to Rs 30 per hour depending on the time of the day and casual users Rs 10 for 15 minutes.