Small Industries Development Bank of India (SIDBI) has empanelled five agencies for its creative and media duties. The agencies selected for this account are RK Swamy BBDO, Interpublicity, Adfactors, Crayons and Euro RSCG. The account size is worth Rs 4.5 crore.
Confirming the development, RK Srivastava, Chief GM, SIDBI, said, “We have selected five agencies for our creative as well as media duties. The ad spends are around Rs 4.5 crore, but we haven’t yet decided the split between the media to be used for the promotional activities.”
It is understood that the campaign will include print, television and outdoor. SIDBI has been providing finance for small-scale industries as also providing support in the form of promotional and developmental services.