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Shweta Purandare to be the next Secretary General of ASCI

28-May-2014
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Shweta Purandare to be the next Secretary General of ASCI

The Advertising Standards Council of India (ASCI), the self-regulatory organization of advertising content and protecting the interest of consumers in India announced that Alan Collaco, ASCI’s Secretary General will be retiring from the organization effective May 30, 2014.  He will remain with ASCI through May 2014 to ensure a smooth and successful transition for his successor, Shweta Purandare, currently Chief Operations Officer of ASCI. She will assume the role of Secretary General as of June 01, 2014.
                                                                                                                        
Purandare has over 22 years of industry experience, having worked with eminent companies such as Cipla, Merind, P&G and L’Oreal. She has been actively associated with ASCI as the Chief Operations Officer since last one year. In her new role, she will continue to handle consumer complaints process. In addition, she will be leading marketing, public relations and social media initiatives for the ASCI.

Ashutosh Geedh joined ASCI in the newly created post of Chief Administrative Officer on May 5th, 2014. He has done his MBA from the Asian Institute of Management, Manila. His experience spans over 19 years in such companies as Patni Computers, LIC, Securex Capital Advisors and Towering Heights Telecommunications. He will broadly be responsible for administration, finance & accounts, HR, legal, IT and internal & external communication. He will report to the Secretary General.

Commenting on this occasion ASCI’s Chairman, Partha Rakshit said, “Alan will be greatly missed by ASCI members for his tremendous commitment to excellence. While we are indebted to him for his exemplary service to ASCI’s mission, we are also confident that his successor, Shweta, will demonstrate strong leadership skills and analytical insights, further supporting the association’s vision and mission.”


“Also, the appointment of Ashutosh will further strengthen the association’s operations, thereby ensuring seamless functioning across various departments and external bodies,” Partha further added.

“I am grateful to the ASCI team for offering me the desired platform to get associated with India’s largest self-regulatory voluntary organization of the advertising sector. I am deeply honoured to have had the opportunity to be in the core team of ASCI, supporting the association’s vision of protecting the interests of the consumers.” said Alan Collaco.

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