Shruti Varma joins Contract Advertising as Senior Vice President and will be heading the Tata Docomo account for the agency.
A highly experienced FMCG advertising professional, Varma joins Contract from Havas Worldwide where she spent close to eight years and was heading the Reckitt Benckiser Account for India and recently the Southeast Asian Market besides many successful campaigns and product launches.
Shruti will be reporting to Shivaji Dasgupta Senior Vice President and General Manager, Contract Delhi, who while announcing Shruti’s appointment, said, “Contract has always been a melting pot of great talent and Shruti is a very welcome addition to the pool. She has the right blend of strategic acumen and operational mastery to be a highly successful business leader for us. I am certain she will have a long and fruitful innings with Contract.”
Besides Reckitt Benckiser, Shruti has also worked on Dabur, during her stint at Bates for over three years. A Delhi University alumnus, she started her career in research with IMRB, before choosing advertising as her career.
“I have worked on leader brands and I have worked on challenger brands. And I think I have contributed in meaningful ways in turning some challenger brands into leader brands. And that’s what’s exciting about our business. I hope that together with the amazing talent at Contract, I would help do the same for TATA Docomo. The challenges will be many. But then, what’s Advertising without a little adrenaline rush,” says Shruti Varma on her appointment at contract.
During her tenure at Havas, Shruti has worked on key brands such as Dettol, Veet, Harpic, Mortein, Lizol, Airwick, Vanish, Moov, Strepsils amongst others.