Top Story


Home >> Advertising >> Article

Shoppers’ Stop and Flash Media tie up for in-store television initiative, IMedia

Font Size   16
Shoppers’ Stop and Flash Media tie up for in-store television initiative, IMedia

IMedia, developed by Flash Media Ltd, will now be seen at all Shoppers’ Stop stores across the country. Flash Media and Shoppers’ Stop have recently entered into a partnership as part of which, the chain store plans to increase communication with their customers through the digital signage components installed by them inside their stores.

Speaking on the tie-up Abhishek Kandoi, Co-Founder and Director, Flash Media Ltd, said, “We are extremely pleased to be associated with Shoppers’ Stop, one of the leading and trusted names in retail space. We completed our installations by the end of August and the in-store TVs at Shoppers’ Stop have been up and running since then. We already have some premium brands associated with us.”

While talking about the acceptance of Dynamic Digital Signage across the globe, Kandoi said that media experts had predicted that this global trend would pick up in India.

“Shoppers’ Stop houses more than 200 international and national brands. Thus, IMedia is an excellent medium to communicate with the customer about the ongoing promotions of different brands and services available at the store. It is a modern medium of advertising and brand promotion,” pointed out Govind Shrikhande, Customer Care Executive and CEO, Shopper’s Stop Ltd.

IMedia uses wireless LCD / Plasma panels that run on advanced chip embedded technology, giving viewers unmatched quality commercials. Through IMedia panels, advertisers can reach out to distinct genres of consumers as per their brand requirements. IMedia will be able to support all the existing audio-visual formats with scope for upgrades as well.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.