Top Story

e4m_logo.png

Home >> Advertising >> Article

Shoppers’ Stop and Flash Media tie up for in-store television initiative, IMedia

14-October-2006
Font Size   16
Share
Shoppers’ Stop and Flash Media tie up for in-store television initiative, IMedia

IMedia, developed by Flash Media Ltd, will now be seen at all Shoppers’ Stop stores across the country. Flash Media and Shoppers’ Stop have recently entered into a partnership as part of which, the chain store plans to increase communication with their customers through the digital signage components installed by them inside their stores.

Speaking on the tie-up Abhishek Kandoi, Co-Founder and Director, Flash Media Ltd, said, “We are extremely pleased to be associated with Shoppers’ Stop, one of the leading and trusted names in retail space. We completed our installations by the end of August and the in-store TVs at Shoppers’ Stop have been up and running since then. We already have some premium brands associated with us.”

While talking about the acceptance of Dynamic Digital Signage across the globe, Kandoi said that media experts had predicted that this global trend would pick up in India.

“Shoppers’ Stop houses more than 200 international and national brands. Thus, IMedia is an excellent medium to communicate with the customer about the ongoing promotions of different brands and services available at the store. It is a modern medium of advertising and brand promotion,” pointed out Govind Shrikhande, Customer Care Executive and CEO, Shopper’s Stop Ltd.

IMedia uses wireless LCD / Plasma panels that run on advanced chip embedded technology, giving viewers unmatched quality commercials. Through IMedia panels, advertisers can reach out to distinct genres of consumers as per their brand requirements. IMedia will be able to support all the existing audio-visual formats with scope for upgrades as well.

Tags

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions