ShopClues.com has initiated a multi-agency pitch to bring on board a creative partner to lead its mass media strategy. The multi-agency pitch will take place in Gurgaon. This is the first time that the company has called for a creative pitch.
Two years into operations, ShopClues.com has previously been active on the social media, radio and the outdoor front. Till now, the online and ATL campaigns were done in-house.
Commenting at the development, Radhika Aggarwal, Founding Member & Corporate Vice President - Marketing and Merchandising at ShopClues.com said, “Having built a wide assortment across 900+ product categories, we are now looking for a creative partner who will further help us strengthen our position as a one-stop destination for millions of online customers across India.”
She further claimed, “Within just two years of launch, we have moved from 35th to be among the top six e-commerce destinations in India, and with a new creative partner on board, we want to take it a step ahead.”
ShopClues is currently the fastest growing E-Commerce Company in India and its business model has widely been perceived as the most disruptive for Indian E-Commerce. ShopClues offers the second largest catalogues of products in India.
Founded in July 2011 in Silicon Valley, ShopClues.com is an Indian subsidiary of Clues Network Inc., a US corporation, and is based out of Gurgaon. The e-commerce website is funded by leading institutional investors.