Television Shopping Network, Shop CJ has appointed Publicis as its advertising agency following a multi-agency pitch. With the teleshopping market in India expected to catapult at a Compound Annual Growth Rate (CAGR) of 17.20% between 2016-2021, Shop CJ, a 24x7 home shopping channel, and its other platforms, Shop CJ – Tamil and Shop CJ- Telugu, are focusing on extending its regional network along with a vision to dominate and break stereotypes in the teleshopping industry.
Publicis India will work on the strategy and creative deliverables of Shop CJ spearheading the next phase of growth for the brand.
Confirming the news, Dhruva Chandrie, COO, Shop CJ, said, “The market environment today requires Shop CJ to collaborate with the best agencies and engage with consumers 24/7 through all relevant touch points. Publicis, in its commitment to bold, brave ideas, brought on table their years of experience in the allied sector and business. Their global capabilities in advertising and digital media make them uniquely equipped to bring innovative, integrated solutions to what we’re trying to achieve. With their appointment, I look forward to extremely progressive and innovative marketing and consumer engagement campaigns. This would further strengthen our brand equity, and help make great impact on the people we serve.”
Commenting on the development, Paritosh Srivastava, COO, Publicis Ambience, said, "CJ is a huge conglomerate in Korea. We are privileged to partner them in India. They are already on a terrific growth trajectory. Our task is to help them hit escape velocity even faster. We are offering them an integrated solution across mainline, digital and PR leveraging the Publicis Power of One to deliver their India ambitions."
Spanning across 10 countries and with a revenue of more than $5 billion worldwide, Shop CJ is now focusing on strengthening the brand and increasing regional penetration with a complete overhaul of its business and communication strategy.