Shekhar Banerjee has been promoted to the position of COO of Madison Media Infinity. Prior to this, he was Senior VP & HOB of Madison Media Infinity and Madison Media Pinnacle. He has more than 13 years of experience at various levels within Madison Media and has also had a brief stint with UTV.
In his new role, Banerjee will be responsible for clients like Godrej, Marico and Asian Paints.
Banerjee confirmed this news to us, calling it an “exciting opportunity” “I am sure it will be an exciting journey from here one,” he said.
Madison has been restructuring its top management across divisions. In October, Dipankar Sanyal, current COO of MOMS was promoted to CEO Platinum Outdoor, along with a number of other promotions.
The Madison OOH team further saw Vikram Sakhuja, Group CEO, Madison Media & OOH taking over in mid-October.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
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