Shashi Sinha has been appointed to the new role of CEO IPG Mediabrands India. Initiative, BPN, Reprise and the Outdoor company will all now report to him, in addition to his existing charge, Lodestar UM.
This represents both, the commitment IPG Mediabrands has made to the Indian market, and recognises that Sinha, an IPG veteran of over 20 years, has contributed greatly to that growth. He has rapidly expanded and developed Lodestar UM over the past six years, led the way for the foundation of many new offerings in the market, and has remained actively engaged in various industry forums, shared an official release.
Currently, Sinha is also the President of The Advertising Club.
Also, Lynn de Souza, Chairman and CEO of Lintas Media Group has decided to quit. She plans to turn a social entrepreneur.
She will be leaving IPG Mediabrands at the end of November this year. She will announce the launch of her new initiative for the development sector in early 2013.
In the release, IPG said that it is thankful for her long years of service during which she built a formidable media reputation for the Group and contributed to the founding, among other things, the IPG Women's Leadership Network.
According to the data shared by the company, the formation of IPG Mediabrands in March this year saw IPG leveraging its number two position with more than 17 per cent share of the Indian media market. In addition to the momentum gained by the three media agencies – Lodestar UM, Initiative and BPN – this period also saw the strengthening of the digital offering, Reprise, a joint venture with India’s largest digital independent, Interactive Avenues.
Magna Intelligence was launched to further improve the group’s buying capabilities and IPG Mediabrands also brought its unique consumer panels to the market. With more than 16000 contacts in India alone, the consumer panels fuel proprietary tools such as Matrix, added the release.
As IPG Mediabrands India enters the next growth phase, this forward motion will continue with the launch of IPG Mediabrands Analytics, and the renewed focus and energy on the IPG Mediabrands outdoor business.