Percept One has announced the appointment of Shashank Gawade as Executive Vice President, Percept Activ. His mandate is to create a new benchmark of innovation and creativity in the marcom space that drives tangible value for brands including Percept One clients.
Commenting on his appointment, Nupur Mahajan, Chief Executive Officer, Percept One, said, “As advocates of multi-channel marketing we understand that the success of any tactical experiential activity strongly depends on strategy, data, creative insights and a seamless stitching together of these with the brand at the core. Shashank’s foray and expertise across FMCG, media sales, rural, technology start-ups and then also, media planning and buying coupled with his leadership ability and team play makes one almost certain that he will deliver copybook excellence.”
Gawade is a proficient communication specialist with 16 years of domain knowledge across sales, marketing, consumer engagement and media strategy. He was most recently associated with BrandVU as Managing Partner and consulted multiple organisations on scaling up, expansion and going to market. He was also in charge of their analytics vertical’s growth and development of additional product lines. Prior to which he was leading the experiential marketing practice as National Director, Maxus and GroupM. Some of his notable work at Maxus includes the ‘Ask Me’ launch, Vodafone’s ‘Taking the Experience to the Consumer’ at Goa Fest and Big Band Ad Club, among others.
Speaking about his appointment Gawade said, “I am ecstatic to contribute to Percept One at this point of my career and build a holistic marketing communication services delivery and strengthening the experiential marketing arm at Percept Activ. There’s a lot for us to offer by synergising services from the Percept bouquet, to drive value for brands that we work with. We have a lot to give back to the people who associate with us and it can be achieved by thinking intelligently, planning smartly and delivering consistently.”