Top Story


Home >> Advertising >> Article

Sharif Rangnekar takes over as Chairman of Integral PR

Font Size   16
Sharif Rangnekar takes over as Chairman of Integral PR

Integral PR Services Pvt Ltd has made changes to its leadership structure. Sharif D Rangnekar, who was the CEO of the firm, has now stepped into the role of Chairman. The operations of the consultancy will now be shared and handled by its two presidents - Aseem Bhargava and Adhish Mehrotra. These changes are effective June 1, 2015.

Together, the two presidents have over 40 years of experience in the fields of marketing and public relations. They will be supported by the recently set up National Advisory Team that includes leaders from different markets specialising in issues and crisis, digital, integration and media relations.

Rangnekar has been at the helm of the consultancy as it’s CEO for over 10 years and has been responsible for growing Integral PR from a relatively small agency into a consultancy of reckoning. The firm, under his leadership, became a partner of Public Relations Organisation International (PROI) in 2006. He has been recognised as one of the leaders in PR in India and the Asia region. In 2013, he was named the PR Person of the Year by IPRCCA. Last year, he was included in the Asia Power List of 50 by PR Week. He recently stepped down as President of PRCAI after being in-charge for around four years.

Rangnekar will mentor, train and provide a strategic direction to the consultancy. He will also help build new services and be involved in special projects and existing alliances and partnerships.

“We have significant depth and breadth in the agency and the time is ripe for some of our brilliant leaders to run the show and build our business from where it is and where it can be,” Rangnekar said on moving in to the role of Chairman.

Bhargava has over 25 years of work experience in corporate communications and the world of public relations. He has been with Integral PR since December 2013 and looks after operations while working in the area of issues and crisis, and media.

Mehrotra moved in to the firm in 2011 and since has built the integration business while leading significant wins for the agency. He has earlier worked in the spaces of sales and marketing besides public relations.

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO