Sharekhan, the retail broking arm of the SSKI Group, a well-known stock broking house in the country, has signed on Blue Lotus Communications Consultancy as its communications partner. Sharekhan aims to gain a substantial market share through various new initiatives like FirstStep, Platinum Guild & Power Club, and communications has been identified as a major marketing initiative by the company.
FirstStep, an initiative aimed at demystifying stock markets to the layperson, provides guidance, knowledge and jargon-free research to help the first-time investor take their careful first steps in the stock market. With over a million new investors having entered the stock market over the last year, the product was launched to address the market need for structured supervision to the stock market novice.
On a fast growth spree, Blue Lotus Communications Consultancy has acquired its sixth client over the past month, amounting to an addition of Rs 5 crore to the agency’s capitalised turnover.
Speaking on the growth of the company, N Chandramouli, CEO, Blue Lotus Communications Consultancy, said, “The partnership with Sharekhan is extremely prestigious for Blue Lotus. The communication of Sharekhan will be unique since it uses a combination of technology and finance to achieve the objectives of the client. Our existing strengths in these sectors have proven to be a dovetail fit for Sharekhan.”
Founded in October 2002, Blue Lotus has an impressive client portfolio with names like Trend Micro, TWS Holdings, Bristlecone, Mahindra Special Services Group, Habitat International, Spryance, Metropolis Health Services, Johnson & Johnson Acuvue, among others. Having gained these accounts through aggressive pitches, the Rs 15 crore agency employs 50 people across five offices in India.
“We have always believed that public relations is an essential marketing tool that helps build brand credibility, trust and recall. PR is an essential ingredient in any communications portfolio, and progressive companies like Sharekhan have recognised this need. We have an aggressive education and awareness campaign lined up for this online stock trading major,” added Chandramouli.