Dentsu India Group had announced the appointment of Shantanu Mukherji as Executive Creative Director, Dentsu Creative Impact. He will partner the leadership team at Dentsu Creative Impact on brands such as Maruti, Tetrapak and Max India.
Mukherji will also partner Soumitra Karnik, National Creative Director, Dentsu India Group on select projects.
Rohit Ohri, Executive Chairman, Dentsu India Group said, “Shantanu is a hugely talented creative person with a super work ethic. We are a young agency with very big ambitions. We need all hands on the deck and a single-minded focus on the quality of our work. These qualities define Shantanu and that’s why I’m delighted to have him as a part of my leadership team.”
Mukherji joins Team Dentsu from JWT, Delhi where as Vice President and Senior Creative Director he led Art for JWT’s client Airtel. Over his nineteen years with JWT, he grew from Art Director to a Creative Head responsible for a key portfolio in JWT.
“My decision to move to Dentsu after a long tenure in JWT has been dictated by my desire to once again be part of a ‘big’ growth story. When I joined JWT, it was on a spin, with almost each morning bringing with it the prospect of working on exciting brands and path-breaking briefs. I can see Dentsu embarking on such an exciting path already and I couldn't have missed being a part of that action. I am really looking forward to it,” said Mukherji.
A graduate from Delhi College of Arts, Mukherji began his journey in advertising at Tara Sinha – McCann Erickson as a Junior Visualizer. He moved to HTA (JWT) as Art Director in 1993.
Mukherji’s brand experience spans diverse categories such as FMCG, hospitality, consumer durables, lifestyle, media, real estate, telecom, automotive, financial services and IT to include brands such as ESPN Star Sports, ITC Hotels, Timex, GE Money, Spice Telecom and Monte Carlo, among others.