Top Story

e4m_logo.png

Home >> Advertising >> Article

Shahir Zag is Jury President of Outdoor Lotus at AdFest 2014

07-January-2014
Font Size   16
Shahir Zag is Jury President of Outdoor Lotus at AdFest 2014

Shahir Zag, Chief Creative Officer, Y&R MENA in Dubai, is joining AdFest 2014 as Jury President of the Outdoor Lotus category. Adfest 2014 will take place in Pattaya, Thailand from March 6 to 8.

Zag has been instrumental in turning the creative spotlight onto the Middle East since moving to Dubai from Mumbai in 1997. Zag was promoted to the role of Chief Creative Officer, Y&R MENA, in 2010. He moved to Dubai after four years of working at agencies in India, including Lowe Enterprise, Mumbai.

“I’m really kicked about the ‘Co-create’ theme at AdFest this year. Doing great creative is no longer a writer-art director thing. It’s evolved into a wonderfully collaborative process. More and more, we’re seeing the influence of in-house producers and editors, artists, inventors, consumers, and interns doing social at two in the morning. It’s great that AdFest as a festival is celebrating this. The APAC region is exciting for me because it is brimming with great human stories and the creatives here are fearless in their telling,” said Zag.

Jimmy Lam, President, AdFest commented, “It’s not often you meet a prodigy like Shahir, who is a major creative force in the Middle East and beyond. It’s an honour to welcome him to AdFest 2014 as Jury President of the Outdoor Lotus category.” 

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video