Shahir Zag, Chief Creative Officer, Y&R MENA in Dubai, is joining AdFest 2014 as Jury President of the Outdoor Lotus category. Adfest 2014 will take place in Pattaya, Thailand from March 6 to 8.
Zag has been instrumental in turning the creative spotlight onto the Middle East since moving to Dubai from Mumbai in 1997. Zag was promoted to the role of Chief Creative Officer, Y&R MENA, in 2010. He moved to Dubai after four years of working at agencies in India, including Lowe Enterprise, Mumbai.
“I’m really kicked about the ‘Co-create’ theme at AdFest this year. Doing great creative is no longer a writer-art director thing. It’s evolved into a wonderfully collaborative process. More and more, we’re seeing the influence of in-house producers and editors, artists, inventors, consumers, and interns doing social at two in the morning. It’s great that AdFest as a festival is celebrating this. The APAC region is exciting for me because it is brimming with great human stories and the creatives here are fearless in their telling,” said Zag.
Jimmy Lam, President, AdFest commented, “It’s not often you meet a prodigy like Shahir, who is a major creative force in the Middle East and beyond. It’s an honour to welcome him to AdFest 2014 as Jury President of the Outdoor Lotus category.”