McCann Erickson has been awarded the advertising duties for online and offline matrimonial service provider Shaadi.com. As per the officials, there was no pitch involved and the win came through presentations and thesis on the brand.
Shaadi.com caters to Indians as well as NRI audiences. It has recently completed 10 years of existence in India. The matrimony site is owned by People Interactive Pvt Ltd, of which social networking site Fropper.com is also a part.
McCann Erickson will be handling the advertising for Shaadi.com’s online as well as offline matrimonial services.