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Seven agencies pitch for Nutrine's Rs 10-crore creative and media duties

12-April-2005
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Seven agencies pitch for Nutrine's Rs 10-crore creative and media duties

Finally, there is some action in Chennai's advertising space. The Nutrine Confectionery Company has invited agencies to pitch for its Rs10-crore creative and media duties. The pitch is on currently, and the agencies in the fray are incumbent Mudra, Saatchi & Saatchi, RK Swamy/BBDO, Ambience Publicis, G3 Communications, TBWA India and Rediffusion DYR.

Speaking to exchange4media, K Siva Mohan Reddy, Executive Director, Nutrine Confectionery, said, "It is not that we are unhappy with the present agency. We are on an expansion mode and a number of new products are likely to be introduced in the near future. We would like to review the performance of existing products and think about the new products."

The pitching will go on for the next three to four days, and Nutrine is expected to arrive at a decision in a week's time, according to Reddy. The Chittoor-based confectionery giant offers more than 72 varieties of candies, toffees and lozenges, and owns brands like Kokanaka Cookies, Maha Lacto, Naturo, Aam-Raj and Gulkand.

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