The Indian scoreboard at the nominations stage of the London International Advertising Awards 2006 looks impressive, with 38 finalist entries in the race from eight entrants. A whopping 20 finalists are from O&M, seven are from JWT, four from Rediffusion DYR, three from Grey Worldwide, two from Percept H and one from Everest Brand Solutions. There is another nomination – in Design Categories – for Abhijit Karandikar’s Corporate Identity work for flautist Hariprasad Chaurasia.
The 21st edition of the festival will hopefully have more winners from India than last year, when O&M kept the Indian flag shining with its work for Fevicol. There were nine Indian finalists last year, from four agencies.
Of O&M’s 20 shortlisted finalist entries, 15 are in the Print category and five are in the Poster & Outdoor category. Twelve of the 20 finalists are ad campaigns. In the running in the Print category are work for Mattel Hot Wheels (Consumer campaign), Fevicol Adhesive ‘Shadow play’ (Consumer campaign), IAPA ‘Adoption’ (Public Service), HT ‘Plant More Trees (Public Service)’, Getty Images ‘1000 pictures’ (Business to Business), Apsara Pencil sharpeners ‘The Art of Sharpening’ (Home Products), Mattel Hot Wheels ‘Lift’ (Recreation Equipment) and Perfetti Van Melle ‘Perfetti Corporate’ (Corporate).
IAPA ‘Adoption’ has won four nominations and HT ‘Plant more trees’ has two nominations in the Public Service category; whereas Apsara Pencil Sharpeners ‘The art of sharpening’ campaign has won two nominations and Perfetti Van Melle ‘Perfetti Corporate’ three nominations in the Home Products and Corporate categories of Print, respectively.
In the Poster and Outdoor category are work on MTDC Deccan Odyssey ‘MTDC Legend’ (Poster Campaign Indoor), WWF ‘Tags’ (Posters Indoor), Fevicol Adhesive ‘Shadow Play’ (Poster Campaign Outdoor), HT ‘Plant More Trees’ (Poster Campaign Outdoor) and Shipra Estates ‘Boom; Assistant; Light (Poster Campaign Indoor). Except for the last campaign (which is from Ogilvy’s New Delhi office), the rest are from O&M Mumbai.
Six of JWT’s seven finalist entries are for Levi’s Slim Jeans (all in Print). While one finalist entry is as Consumer Campaign, the rest are in the reckoning as Singles. The other entry is for Apollo Tyres ‘Note’ in the Automotive Products category.
Grey Worldwide’s ‘Beggar Boy’ campaign for Childcare India that’s turned a few eyeballs across festivals (much like JWT’s Slim but without as much luck) is in with three finalist entries. All three are in the Poster & Outdoor competition: One of them is for Poster Campaign – Outdoor, one for Spectacular Campaign and the last for Spectacular - Indoor.
Also in the reckoning for Spectacular – Outdoor – is Rediffusion DYR Delhi’s work for PVR Cinemas, ‘Banana Mountain’. The other entries from Rediffusion DYR that made it as finalists are in Design Categories, for Direct Mail – Consumer. The three entries for Midland Bookstore that made it were ‘20,000 Leagues under the sea’, ‘The Communist Manifesto’ and ‘Lord of the Rings’.
Percept H’s two finalist entries are in Print – work for Tena ‘Comma’ in the Cosmetics / Toiletries category and ‘Feet’ for the Cancer Patients Aid Association in Public Service/Social Welfare. Another agency that worked for the same client, the Cancer Patients Aid Association, was Everest Brand Solutions. In the running in the Posters – Outdoor competition is Everest’s entry, ‘Graveyard’.
The winners are to be announced on November 6, 2006, in London.