Top Story

e4m_logo.png

Home >> Advertising >> Article

SET decides on creative partners: Euro RSCG retained, Leo Burnett roped in, account size pegged at Rs 30 cr

22-July-2006
Font Size   16
Share
SET decides on creative partners: Euro RSCG retained, Leo Burnett roped in, account size pegged at Rs 30 cr

One of the major pitches of recent times has finally seen culmination. Sony Entertainment Television has decided on its creative partner. The media major has added Leo Burnett to its roster to handle flagship channels SET and English movie channel PIX.

Euro RSCG, which has so far been looking after all the four channels, has been retained for Hindi movie channel MAX and Sony’s recent acquisition SAB. Industry sources expect the business of all four channels to be upwards of Rs 30 crore. While Albert Almeida, Business Head, MAX, did not confirm or deny the account size, he has confirmed the decision on these agency partners.

Commenting on the way forward, N P Singh, COO, SET India Pvt Ltd, said, “Given the dynamic and challenging environment and the networks aggressive growth plans, we were looking at shoring up our creative resources. We believe that Leo Burnett and Euro RSCG with their pool of creative resources and energy will help us grow our creative leadership.”

Tags

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Industry analysts expect the infusion of foreign capital to drive not only the retail market but also the advertising industry as a result.

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Inform...