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Sercon scouts for potential partners to enter into strategic alliance

24-October-2006
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Sercon scouts for potential partners to enter into strategic alliance

Sercon, which specialises in providing a complete range of BTL activities to its clients, is on the lookout for agencies to enter into a strategic alliance. It is learnt from sources that 141 Worldwide, a through-the-line marketing services company, is among the agencies that Sercon is in talks with.

When contacted, Vijay Singh, Managing Director, Sercon, agreed that the agency was evaluating several options, but refused to comment on being in talks with 141 Worldwide in particular, putting it as ‘pure speculation’.

Singh said, “We are constantly evaluating options which could help us add value to our current services for our clients and help fuel our growth. We are also looking at possible strategic alignments as a means to that end. We have received a number of proposals over the past few years as the BTL marketing services business is hot and we are one of the best service providers in our domain.”

He further said, “However, we have not inked any agreement with any strategic partner at this juncture, and I think we are quite a distance away from doing something on those lines.”

When asked what was the reason behind looking for alliance, Singh replied, “We are evaluating relationships which could be most synergistic for the organisations’ future growth across Asia. A significant percentage of our business volumes come from our international operations and that as a percentage of our overall business has been climbing and the business trends seem to be very bullish. We, therefore, are looking at strategic partners who can help us accelerate growths in those markets as well.”

Singh categorically ruled out that Sercon was looking at a total sell-out. He said, “At this stage, we are unable to share further details as discussions are at a fairly early stage with all prospects, however, we are not open to ‘sell-out’ as an option.”

Sercon currently offers its specialised services to more than 70 leading brands and organisations across various product categories. It has offices in India, Singapore, Thailand, Malaysia, Hong Kong, Vietnam, Laos, Indonesia, Jakarta and Cambodia.

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