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Sercon India looks at leveraging competencies in India by expanding across APAC region

31-August-2006
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Sercon India looks at leveraging competencies in India by expanding across APAC region

Sercon India, through its subsidiary in Singapore, has further expanded its regional reach for undertaking BTL marketing initiatives across Asia. Sercon ARCs (Activation and Response Centers) have been established at Ho Chin Minh City, Vietnam and Manila, Philippines. This further augments the six ARCs already operating in the region.

Sercon specialises in its ability to provide experiential marketing to its clients by providing a complete range of BTL activities. It also conceptualises and executes effective business events to help clients to access markets and engage their channel and customers.

Commenting on how the expansion could help India, Rajesh Ghatge, Director, Sercon India, said, “This move will help in leveraging competencies in India, especially in management of response and in rolling out Indian creative work for clients stationed across the region.”

He further said, “It’s a big add-on for any organisation to widen its reach. This will help us in Pan-Asia rollout, especially in standardising our offering to our clients across the APAC region. Also, there are many clients in these new territories who want to reach out to Indian subcontinents and with our expansion this would facilitate that.”

Sercon expects strong growth to come in from its regional operations, while it stays bullish on the Indian operations as well. Sercon India is one the largest BTL agency in India and services industry majors, including Sun Microsystems, Oracle, HLL, Henkle, Apple and Asian Paints, among others.

The ARCs provide Sercon with the depth of operation in the targeted geographies and enable localised solutions while maintaining quality benchmarks. Sercon’s international operations include undertaking BTL marketing initiatives such as lead generation, interactive campaigns, channel management and activation across the ASEAN region. It has had a strong presence in the region for the last three years. Sercon has recently won a number of new accounts like UPS, Dell, Nokia and Canon in the APAC region.

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