Sepia Advertising has been appointed to handle the advertising for Sci-D’vine Foundation (The Science of Divine Living), which includes media, creative, OOH and Internet activities for the Foundation. The account size has been pegged at Rs 4 crore.
The SCi-D’vine Foundation is founded by Param Pujya Swami Ram Kripal Ji and offers several programmes such as Sci-D’vine Maxims, Maha Medha Kriya, Shaktipat Dhiksha, Jhuggi Jhopadi Shiksha Sewa Mission, and so on, for the welfare of the society.
On selecting Sepia Advertising, Hemant Sahoo, CEO, Sci-D’vine Foundation, said, “After seeing the presentation of many advertising agencies, I found that Sepia Advertising had the understanding of Sci-D’vine’s philosophy and mission. Moreover, Rajesh Goyal, Director, Sepia Advertising, showed the passion and commitment of taking forward our core message to the target audience. Sepia had a clear-cut strategy in developing the brand and using different media in disseminating the message of Param Pujya Gurudev Swami Ram Kripal Ji, Founder of Sci-D’vine Foundation to the people, cutting across all walks of life. I am confident that Sci-D’vine Foundation and Sepia Advertising will go a long way in promoting the Sci-D’vine Movement in India and abroad.”
Rajendra Sharma, Media Head, Sepia Advertising, said, “We will be handling media, creative, OOH and Internet activities for Sci-D’vine Foundation. This apart, we will also be organising a conference for the school that the Foundation runs in Ghaziabad in Uttar Pradesh. The aim of the conference is to garner support for the poor students studying in the school.”
Sharma further said, “This day-long conference will be held on April 18, 2010 at the FICCI Auditorium in Delhi. We will be involving print and electronic media to communicate about the salient features of this conference and expect an audience from all cross sections of the society involving the intelligentsia, industry, business, media, bureaucracy, education community. This apart, we will also advertise in newspapers, radio, OOH media and do Internet branding in North India.”