Sensationalism doesn’t sustain long term viewership: SK Barua, MD, Fremantle Media India

Sensationalism doesn’t sustain long term viewership: SK Barua, MD, Fremantle Media India

Author | exchange4media News Service | Saturday, Dec 04,2010 7:31 AM

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Sensationalism doesn’t sustain long term viewership: SK Barua, MD, Fremantle Media India

“Sensational stuff always makes for high viewing figures. I am not saying good viewing, but it does attract people to your show. But the question is, how long will this last? You can get people to watch for a while, but sensationalism doesn’t sustain long term viewership… you can’t show the same thing and keep the show monotonous,” says SK Barua, Managing Director, Fremantle Media India. More

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