Top Story


Home >> Advertising >> Article

Senior level exits at DDB Mudra Delhi

Font Size   16
Senior level exits at DDB Mudra Delhi

DDB Mudra is witnessing many changes in its senior management at the Delhi office. exchange4media has learnt that four of its senior resources have resigned and are on their way out from the agency.

The list includes Nirmal Pulickal, Executive Creative Director, North and East; Gopal Krishnan, Vice President, North and East; Gaurav Dudeja, Vice President, North and East; and Vandana Katoch, Creative Director.

“We have had some exits in Delhi in the last three months...some expected, a couple necessary and one unexpected. This was primarily a result of the restructuring that we carried out in DDB Mudra Group nationally,” said Madhukar Kamath, MD and CEO, DDB Mudra Group.

“However, with Vandana Das as the President, DDB Mudra Group, Delhi, we have all the necessary talent in place. We will also be making a couple of announcements in the next few weeks,” he added.

Sources claim that Nirmal Pulickal is starting his own agency called February soon. It would be a full service advertising agency based in New Delhi. Pulickal joined DDB Mudra in September 2010 and during his stint has worked on brands such as Philips, Wrigley, HBO, ITC and Dabur, amongst others. Prior to DDB Mudra, he was Associate Creative Director, Wieden + Kennedy, Delhi.

Gopal Krishnan has already served his last day at the agency. It is not known where he is joining next. Krishnan joined Mudra Delhi in July 2010 from Rediffusion Y&R. He handled some key accounts at the agency while winning significant new businesses during his stint.


Gaurav Dudeja was brought in by Mudra in December 2010 from McCann Erickson to head businesses such as Philips, Wrigley and HBO. He will be joining Philips as its General Manager – Marketing Communications.


Vandana Katoch was roped in by DDB Mudra in June 2010. Sources inform that Katoch is also on planning to start her own agency though no more details are available on the new outfit. She joined Mudra from Contract Advertising after a 14 year stint with the agency.

“The momentum is back. All key clients are aware of the changes. I strongly believe that we needed a change of guard and composition in Delhi. We are happy with what we have put together,” said Kamath.

It may be recalled that Sandeep Vij, CEO, DDB India (prior to the recent restructure) and Chief Knowledge Officer, DDB Mudra Group also quit the agency in January this year.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...