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Senior level exits at DDB Mudra Delhi

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Senior level exits at DDB Mudra Delhi

DDB Mudra is witnessing many changes in its senior management at the Delhi office. exchange4media has learnt that four of its senior resources have resigned and are on their way out from the agency.

The list includes Nirmal Pulickal, Executive Creative Director, North and East; Gopal Krishnan, Vice President, North and East; Gaurav Dudeja, Vice President, North and East; and Vandana Katoch, Creative Director.

“We have had some exits in Delhi in the last three months...some expected, a couple necessary and one unexpected. This was primarily a result of the restructuring that we carried out in DDB Mudra Group nationally,” said Madhukar Kamath, MD and CEO, DDB Mudra Group.

“However, with Vandana Das as the President, DDB Mudra Group, Delhi, we have all the necessary talent in place. We will also be making a couple of announcements in the next few weeks,” he added.

Sources claim that Nirmal Pulickal is starting his own agency called February soon. It would be a full service advertising agency based in New Delhi. Pulickal joined DDB Mudra in September 2010 and during his stint has worked on brands such as Philips, Wrigley, HBO, ITC and Dabur, amongst others. Prior to DDB Mudra, he was Associate Creative Director, Wieden + Kennedy, Delhi.

Gopal Krishnan has already served his last day at the agency. It is not known where he is joining next. Krishnan joined Mudra Delhi in July 2010 from Rediffusion Y&R. He handled some key accounts at the agency while winning significant new businesses during his stint.


Gaurav Dudeja was brought in by Mudra in December 2010 from McCann Erickson to head businesses such as Philips, Wrigley and HBO. He will be joining Philips as its General Manager – Marketing Communications.


Vandana Katoch was roped in by DDB Mudra in June 2010. Sources inform that Katoch is also on planning to start her own agency though no more details are available on the new outfit. She joined Mudra from Contract Advertising after a 14 year stint with the agency.

“The momentum is back. All key clients are aware of the changes. I strongly believe that we needed a change of guard and composition in Delhi. We are happy with what we have put together,” said Kamath.

It may be recalled that Sandeep Vij, CEO, DDB India (prior to the recent restructure) and Chief Knowledge Officer, DDB Mudra Group also quit the agency in January this year.

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