After being signed by Coke and Hero Honda, Virender Sehwag, the latest batting sensation has been roped by SmithKline Beecham for a period of five years to endorse Boost. The deal is expected to be signed this Friday.
According to the sources at Collage Sports Management , the agency handling the cricketer’s endorsement assignments, it’s a great compliment for Sehwag, as the brand Boost has a legacy of being associated with cricketing legends. Boost has had cricketers such as Kapil Dev and Sachin Tendulkar associated with it.
exchange4media was first to report the news about Sehwag endorsing Coke. Coke plans to use Sehwag in a television commercial and in ground promotional activities. Sehwag was signed by Hero Honda in the beginning of this month.