Top Story


Home >> Advertising >> Article

Sehwag duo sign up as Dabur brand ambassador

Font Size   16
Sehwag duo sign up as Dabur brand ambassador

Dabur India has signed up Virender Sehwag and his wife Aarti as brand ambassador couple for its select products in oral care, healthcare and hair care categories. This is the first time that Dabur’s oral care category, with a turnover of over Rs 100 crore, is getting a celebrity brand ambassador. “We are happy to sign both Virender and Aarti Sehwag as brand ambassador duo for endorsing our range of products,” said Sunil Duggal, CEO, Dabur India.

The agreement with the couple will be initially for a period of two years and will be renewed thereafter. This is the second time that the FMCG major is using a sports celebrity for endorsing its products, the first being Kapil Dev in the late ’90s for Hajmola. Devendra Garg, VP, Marketing, says, “The partnership of the Sehwag and Dabur is a natural coming together of two strong performers with core Indian values and tremendous mass appeal.”

Dabur has signed on Aarti Sehwag for its Vatika range of Hair care products, which includes hair oil and shampoos. With this Aarti would be joining Mandira Bedi, who is currently the brand ambassador for Vatika Hair Oil. Both Bedi and Sehwag would be the brand ambassadress for Vatika range of hair oil and thereby strengthen the "Vatika Women" franchise. Dabur's haircare portfolio comprises of Vatika and Anmol range of hair oils and shampoos, and the flagship Dabur Amla hair oil. The company already has a line-up of celebrity brand ambassadress for this portfolio like Rani Mukherjee, Riya Sen and Sweta Tiwari.

Dabur is also a strong player in the toothpowder segment with Dabur Red Tooth Powder being the biggest brand in this category with a turnover in excess of Rs 100 crore. The company has recently launched Red Tooth Paste which has garnered significant market share in the first year of its launch. Other products in this category include Binaca toothbrush and Dabur Herbal toothpaste. The company has plans to air its first set of campaigns in the third quarter of this fiscal. Bates is its advertising agency for these brands.

Amitabh Bachchan is currently endorsing Dabur’s healthcare portfolio, which includes Chyawanprash and Hajmola. Sehwag will now join Big B in promoting select products in this category.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship