Top Story


Home >> Advertising >> Article

Securities firm Anand Rathi assigns media and creative duties to Prachar and Meridien

Font Size   16
Securities firm Anand Rathi assigns media and creative duties to Prachar and Meridien

Anand Rathi Securities, a leading full service securities firm providing the entire gamut of financial services, has roped in Prachar Advertising and Meridien as its advertising partners. While Prachar Communications has been entrusted with its media duties, Meridien will be handling the creative duties. The account size is in the vicinity of Rs 5 crore.

The win is another prestigious addition to Prachar Communications, which recently added Rasna to its client roster. Speaking on the win, Rajesh Jain, MD, Prachar, said, “We’ve had significant experience in the financial sector. In fact, in 1994 we were predominantly a financial clients’ agency. Even now we are empanelled for the State Bank of India’s (SBI) business and we believe that we can bring significant knowledge to the table.”

The firm, founded in 1994 by Anand Rathi, today has a pan India presence as well as an international presence through offices in Dubai and Bangkok. Anand Rathi Securities provides a breadth of financial and advisory services, including wealth management, investment banking, corporate advisory, brokerage and distribution of equities, commodities, mutual funds and insurance – all of which are supported by powerful research teams.


Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions