Schmitten moves its creative mandate from McCann to BEI Confluence Communication
Surat based Rajhans Group’s Luxury chocolate brand Schmitten has moved its creative mandate from McCann to BEI Confluence Communication confirm industry sources.
Incidentally the Founder of Confluence Communication Tapas Gupta is a former CEO of the McCann Erickson Group Company in India, and has spent over two decades with the agency before launching his own agency Confluence communication in 1999.
The Luxury chocolate brand that has signed up actor Priyanka Chopra as its brand ambassador was earlier working with Publicis South Asia as its creative partner, however earlier this year the brand moved its creative mandate to McCann. The agency’s first TVC for the brand was a digital film with Bollywood actor Kunal Roy Kapoor, its second film is a tvc launched on 26th November with Priyanka Chopra.
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