Zee Learn, an extended arm of the Essel Group and an education company awarded their creative mandate to Scarecrow Communications. The agency was selected after a comprehensive pitch process.
Zee Learn runs chain of pre-schools, Kidzee with more than 1350+ pre-schools in more than 500+ cities. Kidzee is seen as a pioneer in organized and standardized pre-schooling in the country. Zee Learn also runs Mount Litera, Zee Schools. Mount Litera is already the second largest chain of schools in the private-unaided category with over 80 schools across 75 cities. Other Zee Learn offerings also include Brain Cafe, Zee Institute of Creative Art and Zee Institute of Media Arts.
Confirming the news, Mr. KVS Seshasai, Chief Executive Officer, Zee Learn Limited said, "Zee Learn is not only a pioneer but also a thought leader in the education space. Exponential growth is possible when there is a quantum leap in ambition. In Scarecrow, we found the perfect blend of creativity and passion that can empower our journey to the next level. Also, we are poised for strong growth across different categories and this journey with our creative partner will play a critical role in bringing strong ideas and innovations to life for our brands"
“Zee Learn is responsible for nurturing a range of educational brands like Kidzee, Mount Litera Zee Schools, MLSI- International School, ZIMA and ZICA which provide best in class education right from Early Childhood to Vocational learning. With Scarecrow Communications as our creative agency, we are confident their passion for creativity will help us communicate our passion and excellence in knowledge building”, added Mr. Abhinav Upadhyay, Head – Marketing and Innovation, Zee Learn Limited.
Raghu Bhat, Founder Director, Scarecrow Communications said, "At a personal level, I am very happy to be working on Zee Learn as this is an interest area. But there are 2 other things that make this mandate even more exciting. Firstly, the sheer audacity of Zee Learn's vision plus the role of communication in realising it and secondly, the company is very entrepreneurial in its approach."
Arunava Sengupta, Founder Director, Scarecrow Communications said, "We are thrilled to be partnering Zee Learn at such an important stage of the brand life cycle. Through this mandate, we have an opportunity to touch of lives of children from the ages of 2 to 18. That is very satisfying."
Scarecrow Communications already handles multiple brands of the Essel Group including &Pictures, Zee Khana Khazana and DittoTv.