Smartphone accessories manufacturer, Delhi-based EasyTech Global has appointed Scarecrow Communications as its creative agency. One of the flagship products of the company is Graviti Power Banks. The account was won after a multi-agency pitch.
Graviti has a wide range of mobile accessories from power banks to car chargers to bluetooth accessories to screen protectors. The promoter of the brand is Gopal Kalra, a veteran in the telecom space and co-founder of Lemon Mobiles.
Referring to the association with Scarecrow, Gopal Kalra, Chairman, Easy Global Pvt. Ltd. says, “In Scarecrow, we found the right mix of creative excellence, consumer understanding and passionate involvement, which made us choose to work with them.”
Raghu Bhat, Founder Director, Scarecrow Communications comments, “There is an immense opportunity to create a premium brand in this category that is highly commoditized. We like the challenge of achieving maximum impact with minimum spends in a cluttered market as that gives the widest canvas for our creativity.”
Arunava Sengupta, Founder Director, Scarecrow Communications said, “Start-ups like to work with us. Graviti is one more validation of that. There is something highly satisfying working on brands that are at an inception stage be it Localbanya or &Pictures as that gives us the chance to create things from scratch.”
Anuj Mehtani, VP Account Management, Scarecrow Delhi said,"Working on establishing a new brand is most exciting. It gives you a large canvas and one tends to focus more on opportunities rather than problems. We look forward to creating exciting and powerful work on Graviti.”