After a multi-agencies pitch process, Scarecrow Communications has been awarded the creative Duties of iProf - digital education Brand.
Regarding this development Sanjay Purohit, CEO, iProf said, “This newly formed association with Scarecrow came as a result of deeply-analyzed strategic brand presentation and creative dexterity shown. The agency synced in perfectly with our brand vision and has shown its innovative potential required for a category like digital innovation in education.”
Manish Bhatt, Founder Director, Scarecrow, added, “ iProf is not just another brand, but it is a brand for a cause. Making World-Class education available to every nook & corner of massive country like India using technology is a mammoth task like e-governance or Aadhar Project. Being part of such a mission is Scarecrow’s privilege. “
Arunava Sengupta, Founder Director, Scarecrow, said, “Proper Education is one of the prime strategic solutions for many problems developing nation like India is facing. From strategic planning perspective iProf is not just giving an opportunity to develop a strategy to build a great brand in Education Category, but giving a never-before opportunity to strategise how to carve a great nation.”
iProf Learning Solutions (commonly called iProf) is an Indian personal education tablet provider headquartered in Noida, Uttar Pradesh. iProf was created in 2009 and has raised $15 million in venture capital funding.
On August 30, 2012, iProf launched an ecommerce portal, TheDigiLibrary.com. The DigiLibrary offers comprehensive education material in the form of video lectures, animations, notes & tests for preparation of important competitive exams like JEE, AIPMT, CAT, CACPT,NDA,SAT & scaled up to include courses for grades of I to XII for CBSE curriculum.