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Scarecrow turns 2; launches design arm

09-February-2012
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Scarecrow turns 2; launches design arm

With two offices, 45 people and 25 brands, Scarecrow Communications Ltd is celebrating its second anniversary on February 9, 2012. To mark the occasion, the agency has announced the launch of a design division – Scarecrow Designs.

To be headed by Kapil Tammal as Design Director, primarily, Scarecrow Designs will provide exclusive design solutions to various clients.

Scarecrow Designs will also produce pure graphic design content on its own. The in-house designers and budding talent from design schools would be roped in to create merchandise (T-shirts, bags, accessories, etc.), which will be showcased at the Scarecrow Art Gallery and on www.scarecrowdesigns.net.

Commenting on the development, Manish Bhatt, Founder Director, Scarecrow adds, “Having an art background, I have a soft corner for design. I believe a great design has the power to create cult brands. Look at Apple or a Brazilian Hawaianas, where a bathroom chappal could become cult simply by the brilliant use of graphic design. I am looking forward to see some cool stuff in design by Kapil and his team.”

Raghu Bhat, Founder Director, Scarecrow added here that this was a systematic attempt to broaden the agency’s communication offerings.

Crop circles have adopted as the identity of Scarecrow Designs. Considered the biggest design mysteries in the world, even today, some believe aliens create them, while some believe they are a hoax. An official communiqué from the agency stated, “Being Scarecrow, standing tall in the field, we thought of owning and associating with crop circles. No one has officially claimed to own them yet, including the Al Qaeda!”

Regarding this development, Kapil Tammal, Design Director, Scarecrow Designs, said, “Scarecrow Designs is not a conventional design house. Design for communication is what my team will focus on. Certain brands need to be looked from a design perspective, so along with the routine advertising ideas, the team will wear a designer’s hat and think of ‘designs’ as and when needed.”

With over 10 years in advertising, Kapil Tammal has worked with agencies like McCann, Triton, Umbrella design etc., and with the ad veterans like Prasoon Joshi, Bhupal Ramnathkar and so on. He has worked on a diverse set of brands such as Vaseline, Nerolac, Hanes, Wonderbra, Onida, L’Oreal, Maybelline, NDTV, Pears, Neo Sports/Cricket, The MobileStore, Cathay Pacific, The Economic Times, Shanti Amla, Siemens, Reliance BigCinemas and Indian Oil, DNA, Viacom18, and Euro innerwear, to name a few.

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