Scarecrow has brought on-board four highly talented Art Specialists in its Mumbai branch to take forward its vision, quirkiness and design prowess. This includes Prasad Jindam (Creative Director), Yatin Vaidya (Associate Creative Director, Art), Prashant Patankar (Creative Supervisor, Art) and Azaan Sayed (Creative Supervisor, Art).
Jindam returns to the Scarecrow nest after a successful stint to pursue his love for photography. His passion to capture people and emotions enabled him to meet people from various walks of life, share their stories and helped him grow as an individual. He started his career with Interface Communications in Mumbai and later moved onto McCann, Ogilvy & DDB Mudra where he worked on brands like Parachute, Radio Mirchi, Tata Indicom, Barclays Bank, Dove, Ponds, Taj Holidays, Neutrogena, Lipton and Volkswagen. This was followed by a stint at Rediffusion-Y&R Mumbai, where he worked on Tata Motors along with SBI Mutual Funds, SugarFree and Nycil.
"It is a matter of great pride and delight to return to Scarecrow. Even though I have been away from the industry for the last two years, I felt an instant re-connection when I walked back here to meet Manish. The challenges shall be new for us but the soul of this place still remains the same. This is an exciting blend and I look forward to my new stint here" said Jindam.
Vaidya rides into Scarecrow Mumbai straight from Rickshaw, fuelled by 9 years of experience in Visual Communication. He has worked with Apex, Metal, Minority and finally Rickshaw, where he was an Art Group Head. His portfolio includes brands like Phoenix Marketcity, Platinum Jewellery, Colors Marathi, Mahindra Thar, Blue Foods, UTI Mutual Fund, BCCI, Zoom TV, IBN Live, Safari Luggage and Reliance Metro to name a few.
Commenting on his new role Vaidya said “I always wanted to work with Raghu and Manish and the desire to do something new, exciting and daring brought me to Scarecrow. I believe that brands that step out of their circle of comfort are brands that are poised for growth and glory.”
Patankar has to his credit a portfolio that includes 2 One Show nominations for Pernord Ricard, a Cannes nomination for Philips’ Breast Awareness Campaign and several art pieces featured in the Archive. This soft-spoken Art Director started his career with Ogilvy in 2005 and moved onto Rediffusion in 2007 and back to Ogilvy in 2009, followed by a short stint at Wieden & Kennedy. He has worked on brands like Incredible India, Hindustan Times, Pernord Ricard India, Red FM, Shipra Estate and BMW India as well as Bacardi, GPI, Airtel, The Oberoi Group, Audi India and Nike.
“I believe that Scarecrow is both, an incredible opportunity and a challenge as well. It's the urge to break free from conventional and creative limitations that leads me this way. And also the good fortune of getting a chance to work with some of the best minds like Manish, Raghu and Joy,” said Patankar.
Sayed, a JJ-ite, joins Scarecrow, backed by a rich design experience. His first break came in 2010 when he was just 18 and got an opportunity to work on product design at Melange. This was followed by stints at Oh2Two Media as a Digital Designer and at FoxyMoron as a Senior Graphic Designer. Over the last 7 years, he has worked on highly visible brands like FCUK, L'Oréal Paris, Sony Playstation, Indian Super League as well as Maybelline New York, Castrol and Quikr.
“And now at the ripe age of 24, I find myself at Scarecrow, a firm, I wished to work for ever since I got out of college. I met Manish a month ago but I've known him for long. We all know he is a veteran in the new-age advertising gang and has developed some of the top guys in the industry. We have a wonderful team here and the projects look promising. I’m delighted to be a part of Scarecrow and look forward to add a great deal to my knowledge base and the agency's portfolio,” said Sayed.