Top Story

e4m_logo.png

Home >> Advertising >> Article

Scarecrow Delhi bags Kohinoor Speciality Foods

16-November-2012
Font Size   16
Share
Scarecrow Delhi bags Kohinoor Speciality Foods

Kohinoor Speciality Foods (KSF) has appointed Scarecrow Communications, Delhi as its creative agency for its brand and product communication.

The agency will provide 360-degree solutions to Kohinoor Speciality Foods, said an official release.

Satish Rao, Managing Director, KSF said, “We feel confident about Scarecrow’s approach towards our brand. We found the team really passionate and people with high calibre. With a good team comes good work and we are confident this team would take our brand to newer heights in the future.”

Anindya Banerjee, Branch Head and ECD, Scarecrow Delhi said, “Food is in the DNA of every Indian. Selling to such a discerning audience is a challenge and an opportunity. We are thankful to Kohinoor Speciality Foods for trusting us with their brand.”

KSF is a 85:15 JV between $3.3 billion McCormick, USA, a global leader in manufacturing, marketing and distribution of spices, seasonings, specialty foods and flavours, and Kohinoor Foods, an Indian Basmati rice company.

“This is a huge feather in Scarecrow's cap. Kohinoor is already a well-established brand with a superb product portfolio. This gives us a great starting point for taking it to the next level,” said Manish Bhatt, Founder-Director, Scarecrow Communications.

Scarecrow, headquartered in Mumbai, handles brands across Kolkata, Bengaluru, Mumbai and Delhi. Some of the Delhi brands include Nestle, DLF, MVL Mobiles, Pentair, Eristoff and Religare.

Tags

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Industry analysts expect the infusion of foreign capital to drive not only the retail market but also the advertising industry as a result.

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Inform...