Kohinoor Speciality Foods (KSF) has appointed Scarecrow Communications, Delhi as its creative agency for its brand and product communication.
The agency will provide 360-degree solutions to Kohinoor Speciality Foods, said an official release.
Satish Rao, Managing Director, KSF said, “We feel confident about Scarecrow’s approach towards our brand. We found the team really passionate and people with high calibre. With a good team comes good work and we are confident this team would take our brand to newer heights in the future.”
Anindya Banerjee, Branch Head and ECD, Scarecrow Delhi said, “Food is in the DNA of every Indian. Selling to such a discerning audience is a challenge and an opportunity. We are thankful to Kohinoor Speciality Foods for trusting us with their brand.”
KSF is a 85:15 JV between $3.3 billion McCormick, USA, a global leader in manufacturing, marketing and distribution of spices, seasonings, specialty foods and flavours, and Kohinoor Foods, an Indian Basmati rice company.
“This is a huge feather in Scarecrow's cap. Kohinoor is already a well-established brand with a superb product portfolio. This gives us a great starting point for taking it to the next level,” said Manish Bhatt, Founder-Director, Scarecrow Communications.
Scarecrow, headquartered in Mumbai, handles brands across Kolkata, Bengaluru, Mumbai and Delhi. Some of the Delhi brands include Nestle, DLF, MVL Mobiles, Pentair, Eristoff and Religare.