Top Story


Home >> Advertising >> Article

Scarecrow Delhi bags Kohinoor Speciality Foods

Font Size   16
Scarecrow Delhi bags Kohinoor Speciality Foods

Kohinoor Speciality Foods (KSF) has appointed Scarecrow Communications, Delhi as its creative agency for its brand and product communication.

The agency will provide 360-degree solutions to Kohinoor Speciality Foods, said an official release.

Satish Rao, Managing Director, KSF said, “We feel confident about Scarecrow’s approach towards our brand. We found the team really passionate and people with high calibre. With a good team comes good work and we are confident this team would take our brand to newer heights in the future.”

Anindya Banerjee, Branch Head and ECD, Scarecrow Delhi said, “Food is in the DNA of every Indian. Selling to such a discerning audience is a challenge and an opportunity. We are thankful to Kohinoor Speciality Foods for trusting us with their brand.”

KSF is a 85:15 JV between $3.3 billion McCormick, USA, a global leader in manufacturing, marketing and distribution of spices, seasonings, specialty foods and flavours, and Kohinoor Foods, an Indian Basmati rice company.

“This is a huge feather in Scarecrow's cap. Kohinoor is already a well-established brand with a superb product portfolio. This gives us a great starting point for taking it to the next level,” said Manish Bhatt, Founder-Director, Scarecrow Communications.

Scarecrow, headquartered in Mumbai, handles brands across Kolkata, Bengaluru, Mumbai and Delhi. Some of the Delhi brands include Nestle, DLF, MVL Mobiles, Pentair, Eristoff and Religare.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...