Following a multi-agency pitch, Scarecrow Communications has bagged the 360-degree communication mandate for Future Capital. The size of the business would be around Rs 15-20 crore though the exact figure could not be ascertained. Future Capital belongs to the Future Group and is positioned as consumer centric retailer of financial products and services.
Confirming the development, Manish Bhatt, Co-founder, Scarecrow Communications, said, “Future Group is a big name in the retail segment and Future Capital has plans ahead to bring change in the financial category with their consumer centric products especially the consumer loans. They have an ambitious team that’s inspiring to work with. We are looking forward to doing some great work.”
Scarecrow is looking at revamping the brand and beginning from the scratch. The current plan is to focus more on above the line advertising.