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Scarecrow bags Spykar's creative duties

21-May-2015
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Scarecrow bags Spykar's creative duties

After a systematic multi-agency pitch process, the Mumbai office of Scarecrow Communications has been awarded the creative duties for jeanswear brand Spykar.

Confirming this development, Sanjay Vakharia, COO, Spykar said, “Spykar is a brand that is not just synonymous with jeanswear, but is also a voice that resonates with the youth, their dreams and aspirations. By breaking the confines and consistently expanding the horizon, the brand strives to evolve each day with the ever-evolving youth and their fashion needs. Keeping the pace with the fashion dynamics of today, the brand, at every point, epitomises global fashion and is considered as a beacon of effortless style.

We found the team to be very cued in with the needs and aspirations of the youth of the country and were very sincere in their approach.”                                                                                         

Spykar’s fashion range includes jeanswear, shirts, t-shirts and youth accessories like perfume and eyewear.            

Manish Bhatt, Founder Director, Scarecrow, added, “Spykar is a truly cult brand among the Indian youth. Spykar being a youth heartthrob, it is not only aspirational for a young agency like Scarecrow, but also aspirational for the relatively younger talent at Scarecrow, to work on. After meeting Sanjay and his able team who intuitively understand the pulse of the Indian youth, I am pretty sure that, together we will be able to take this only Indian youth brand to even greater heights and also make the brand stay ever-relevant to the youth.”

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

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