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Scarecrow bags creative biz of food channel Zee Khana Khazana

15-February-2013
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Scarecrow bags creative biz of food channel Zee Khana Khazana

ZEE has appointed Scarecrow Communications as the creative agency for its 24-hour food channel Khana Khazana.

An official from Zee Khana Khazana has confirmed this development.

The account will be handled out of Scarecrow’s Mumbai office.

The win came on the heels of a systematic pitch process, involving top agencies in the country, said an official release.

Raghu Bhat, Founder Director, Scarecrow Communications said, “We are thrilled to partner Zee in this new journey of capturing Indian stomachs and eventually, their hearts.”

Joy Sengupta, Founder Director, Scarecrow Communications added, “Our association with the ZEE Group is not new. But it’s highly satisfying to bag one more prestigious mandate from the pioneers of Indian TV entertainment space.”

Zee Khana Khazana, which pioneered the cookery show content in India, is all set to build on its legacy with a slew of exciting and original new shows, targeting Sec A, B  housewives across India.

The new creative campaign for Zee Khana Khazana is based on a powerful insight and will serve as a platform to showcase the exciting line-up of new shows, thereby continuing the tradition of creating people-centric content by the Zee family, added the release.

Manish Bhatt, Founder Director, Scarecrow Communications said, “ZEE is Indian by heart, Indian by nature and Indian by actions. We hope to use our instinct and knowledge of the Indian pulse to create a distinct positioning for Khana Khazana.”

With fully functional offices in Mumbai and Delhi, Scarecrow Communications handles brands such as Danone Narang, Reliance Digital, Anchor Panasonic, Future Capital, Emami, Religare, Eristoff, Kohinoor McCormick, Viacom 18, Quikr, Rupa and DLF. Recently, Scarecrow started its full fledged design outfit, Scarecrow Designs.

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