Top Story

e4m_logo.png

Home >> Advertising >> Article

Scarecrow bags corporate mandate for Religare

26-June-2012
Font Size   16
Share
Scarecrow bags corporate mandate for Religare

Religare Enterprises has appointed Scarecrow Communications as its creative agency for its corporate brand. Ogilvy Delhi is the incumbent on the account. The account will be handled out of Scarecrow’s Mumbai office.

This win represents a deepening of Scarecrow Communications' relationship with the Religare Group. Scarecrow already handles Religare Broking, Religare Health Insurance and Religare Macquarie.

Religare Enterprises is one of India’s leading financial services group.

In an official release, Subhrangshu Neogi, Director, Branding and Communications, Religare said, “As a group we have had a long standing partnership with Scarecrow. The team has consistently delivered high quality and path-breaking creative work across all product lines assigned to them so far. We have now decided to enlarge the scope of their mandate to include some key corporate assignments as well. We look forward to continue working with them.”

Commenting on the association, Raghu Bhat, Founder Director, Scarecrow Communications said, “Religare was Scarecrow’s first client. It’s fair to say that Scarecrow came into existence because of Religare. It’s very satisfying to note that since KILB, we have maintained our standards of creative excellence on this brand and have been rewarded with this very significant assignment.”

 

Manish Bhatt, Founder Director, Scarecrow Communications added, “Religare is a brand very dear to our hearts as we have had a long and mutually rewarding association, that goes beyond professional ties. We thank Subhrangshu and his team for once again reposing trust in Scarecrow.”

For the record, Religare offers a wide array of services including broking, insurance, asset management, lending solutions, investment banking and wealth management.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.