Religare Enterprises has appointed Scarecrow Communications as its creative agency for its corporate brand. Ogilvy Delhi is the incumbent on the account. The account will be handled out of Scarecrow’s Mumbai office.
This win represents a deepening of Scarecrow Communications' relationship with the Religare Group. Scarecrow already handles Religare Broking, Religare Health Insurance and Religare Macquarie.
Religare Enterprises is one of India’s leading financial services group.
In an official release, Subhrangshu Neogi, Director, Branding and Communications, Religare said, “As a group we have had a long standing partnership with Scarecrow. The team has consistently delivered high quality and path-breaking creative work across all product lines assigned to them so far. We have now decided to enlarge the scope of their mandate to include some key corporate assignments as well. We look forward to continue working with them.”
Commenting on the association, Raghu Bhat, Founder Director, Scarecrow Communications said, “Religare was Scarecrow’s first client. It’s fair to say that Scarecrow came into existence because of Religare. It’s very satisfying to note that since KILB, we have maintained our standards of creative excellence on this brand and have been rewarded with this very significant assignment.”
Manish Bhatt, Founder Director, Scarecrow Communications added, “Religare is a brand very dear to our hearts as we have had a long and mutually rewarding association, that goes beyond professional ties. We thank Subhrangshu and his team for once again reposing trust in Scarecrow.”
For the record, Religare offers a wide array of services including broking, insurance, asset management, lending solutions, investment banking and wealth management.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking