Religare Enterprises has appointed Scarecrow Communications as its creative agency for its corporate brand. Ogilvy Delhi is the incumbent on the account. The account will be handled out of Scarecrow’s Mumbai office.
This win represents a deepening of Scarecrow Communications' relationship with the Religare Group. Scarecrow already handles Religare Broking, Religare Health Insurance and Religare Macquarie.
Religare Enterprises is one of India’s leading financial services group.
In an official release, Subhrangshu Neogi, Director, Branding and Communications, Religare said, “As a group we have had a long standing partnership with Scarecrow. The team has consistently delivered high quality and path-breaking creative work across all product lines assigned to them so far. We have now decided to enlarge the scope of their mandate to include some key corporate assignments as well. We look forward to continue working with them.”
Commenting on the association, Raghu Bhat, Founder Director, Scarecrow Communications said, “Religare was Scarecrow’s first client. It’s fair to say that Scarecrow came into existence because of Religare. It’s very satisfying to note that since KILB, we have maintained our standards of creative excellence on this brand and have been rewarded with this very significant assignment.”
Manish Bhatt, Founder Director, Scarecrow Communications added, “Religare is a brand very dear to our hearts as we have had a long and mutually rewarding association, that goes beyond professional ties. We thank Subhrangshu and his team for once again reposing trust in Scarecrow.”
For the record, Religare offers a wide array of services including broking, insurance, asset management, lending solutions, investment banking and wealth management.