To beef up its art department and to increase its capabilities in art, craft & design facets of business, Scarecrow is bringing in Zohar Furniturewalaon board as ECD - Art at its Mumbai office.
He will be joining Scarecrow Mumbai on 1st April, 2014.
Commenting on this development, Manish Bhatt, Founder Director, Scarecrow, said," Scarecrow handles many brands like ITC (Vivel&Fiama Di Wills), Joy Cosmetics, Vimal, Lava and other brands across various categories like lifestyle, personal care, beauty, fashion, etc. which demand new design ideas every day. So, apart from KapilTammal, Scarecrow was looking for one more design mentor, which we found in Zohar. He is not only a great design mind but also a great ideas person and an occasional writer too. And his experience of running a design house will help him to become one of the rare creative people who understand the business we are in.”
Zohar has fifteen years of experience in creating and executing idea-led brand campaigns & design projects, while running agencies and creative departments.
Thorough with creative business management, aided by a keen insight and understanding of how businesses and clients work, Furniturewala founded theThunk Design Company in 2007, where he handled fashion &lifestyle brands, home appliances and media brands such as Reliance Corporate, Mustang Socks and Accessories, Optima Communications -Middle East, Chromozome Men's Innerwear, Futurebazaar.com.
After studying BFA from Sir J.J. Institute of Applied Arts majoring in Typography, Furniturewala started his career with Ambience in 1998.
Before Thunk, he led projects to ensure a seamless continuation of creative excellence across agencies and their clients. He has worked at Percept H as Creative Director, atEconomic Times as Consultant Creative Director, at RK Swamy BBDO (Mumbai) as Associate Creative Director and at The Times of India (Response Department) as Creative Consultant.