Scarecrow has appointed Kanika Sethi as Creative Director, Art. She will be based in Mumbai. Sethi started her career with Ogilvy Delhi in 2005. She moved to Rediffusion Y&R Delhi in 2007 and then went back to Ogilvy Delhi in 2009. She has also worked briefly with Wieden + Kennedy Delhi in 2015.
In her career spanning 10 + years, she has worked on brands like Incredible India, Hindustan Times, Pernord Ricard India, Red FM, Shipra Estate, BMW India, Bacardi, GPI, Airtel, The Oberoi Group, Audi India and Nike, to name a few.
She has won 2 One Show nominations for her work on Pernord Ricard and a Cannes nomination for Philips Breast Awareness Campaign. Several of her works have been featured in the Archive.
Commenting on her new role, Sethi says, “I believe Scarecrow will be an incredible opportunity and a challenge. It's my urge to break free from the convention and creative limitations that has led me this way. And I would also call myself fortunate for getting the chance to work with some of the best minds in the industry like Manish, Raghu and Joy.”
As a welcoming note, Manish Bhatt, Founder Director, Scarecrow said, “I interviewed her on Skype. But, from her book, I can sense that she has very sharp acumen and unique graphic design capabilities. At Scarecrow, We always explore to nurture talents with diverse capabilities. And I am sure her experience with Ogilvy and W+K will bring freshness to the work we do here. I hope Scarecrow would also be a suitable learning ground for her next aspirations and fruitful playground for her capabilities. ”