Scarecrow Communications has made a key appointment by roping in Iraj Fraz as the head of their creative operations in Delhi.
Fraz started his career at Leo Burnett in 2002. From there, he moved on to McCann, Mumbai and in 2006, shifted to Contract Delhi working on brands like Dominos, NIIT & Dabur, following which, he spent about five years as a Creative Director at JWT Delhi (up until Jan, 2013), where he worked on many popular as well as award-winning campaigns for Airtel DTH, Pepsi, Horlicks and Nokia.
His next stop was Y&R, Dubai. There, he worked on Coke, Emaar properties and Mashreq Bank, handling projects not just for the UAE, but often for the whole of MENA region, and sometimes, even for Europe and South East Asia.
Says Raghu Bhat, Founder Director, Scarecrow Communications, "I have followed his career closely since I first worked with him in McCann. And he offers the perfect mix of world-class creativity, an instinctive understanding of the marketing problem, people skills and the hunger to do more."
Manish Bhatt, Founder Director, Scarecrow Communications said, "We have five brands in Delhi. It's a decent base. Under Fraz and Anuj Mehtani, who heads account management in Delhi, we now have the people who can power Scarecrow Delhi to the next level."
Fraz comments, "I came back because I love advertising. Here, in the by-lanes of Chandni Chowk and the boardrooms of banks, people discuss ads. We care about advertising, and that makes our country the ‘it’ place to create interesting work. Why Scarecrow? Because here, the focus hasn't just been on let's-do-work-that-keeps-the-business but on let's-create-work-that-starts-conversations. And I'd like to keep the momentum going."
Fraz has won more than 35 awards including 2 Adfest Silvers, 2 Cannes Spikes Silvers and 1 Bronze plus numerous trophies at Goafest.