Recently, after adding interesting new brands like Radio City, Hungama, QuikSilver, Steve Madden, Kenneth Cole and many more in its kitty, Scarecrow has beefed up its Art Department by hiring Anjali Rawat as Executive Creative Director for its Mumbai Office. Now, Mumbai Office will be divided in three Art Groups respectively headed by ECDs - Kapil Tammal, Zohar Furniturewala and Anjali Rawat.
Anjali Rawat has over 12 years of experience. She has worked with Lemon for two years, Ogilvy for about four and a half years and the last stint being at Metal Communications as a Creative Director for three and a half years.
In the span of 12 years, she has handled brands such as Zoom, Cadburys, Bru, Godrej, Morphy Richards, Rasna, Huggies, Malayala Manorama, Fortis hospitals, Dainik Bhaskar, Axis Mutual Fund, Platinum, Star Gold, Movies Ok, Cox and Kings, TWU, Star CJ Alive, Eureka Mobile Advertising, Relaince, Parle, Fillerton India and so on.
She has graduated from Sir J.J. school of Art, received her Master’s degree from Academy of Art College in San Francisco and worked with D'Arcy there for two years before coming back to India.
Regarding her new role at Scarecrow, Rawat says, "A creative person’s dream is to work with creative stalwarts of the industry. Always. And I am happy to have gotten this opportunity to work with Manish and Raghu. I see Scarecrow as a hub of good creativity and I hope to add a bit to it. And to learn a lot from them in the process."
Manish Bhatt, Founder Director, Scarecrow expresses, " Anjali is an articulate creative person with an edge in art, design and craft. Scarecrow is always in a hunt for great idea people with tasteful sense of craft. Adding Anjali in the senior talent pool, will help us strengthening Scarecrow's second line."