The Emvies 2009, presented by the Advertising Club Bombay, on August 22 in Mumbai saw Mindshare walk away with the maximum metals, scoring 100 points and also bagging the Best Media Agency of the Year Award.
Speaking on the great show put up by the agency, R Gowthaman, Leader, Mindshare, said, “It has been a wonderful evening for us to come out victorious yet again, and although we have won, the competition was pretty close and not an easy one. However, I wish we had more Golds than Bronzes, it would have made me far happier.”
Mindshare bagged two Golds, four Silvers and six Bronzes. The agency won a Gold each in the categories of Best Media Innovation – Events (for Case Study: Wheel - Touring Talkies in Jatra) and Best Media Innovation – Digital (for Case Study: AXE- 11/11, the day that almost all young Indians gasped with chocolate on Internet screens).
Maxus was placed second with 70 points, bagging two Golds, three Silvers and two Bronzes. The two Golds were awarded in the categories of Best Media Innovation - Print (Tanishq Aleya - Tanishq Magic Mirror) and Best Media Innovation - Cinema (Tata Sumo Victa - India’s First Lyricode).
An ecstatic Ajit Varghese, MD, Maxus, said, “We have been hugely successful in size and quality and it has been an enjoyable success. We are at No. 2 this year and we will fight harder because the No. 2 position always fights harder.”
Vikram Sakhuja, CEO, South Asia, GroupM, commented, “This is absolutely fantastic. This is the third time in a row that Mindshare has won. Mindshare, Maxus and MEC have done a fantastic job. Over half the points have been won by GroupM, so we are definitely doing something right. I am proud of the work they have done.”
Madison Media Infinity stood in the third place with 65 points, bagging one Gold, four Silvers and two Bronzes. The agency bagged the Gold in the category Best Integrated Campaign (Tata Tea - Jaago Re). Madison Media Plus, one the other hand, had won one Silver.
Reacting to the wins, Sam Balsara, CMD, Madison World, said, “We are delighted to have won. Through these Awards, the hard work shows.”
Lodestar Universal followed Madison Media Infinity with 55 points. Shashi Sinha, CEO, Lodestar Universal, remarked, “The Awards were just brilliant and the deserving agency won. The event is filled with large scale clients and it is nice to see everyone together.”
Lodestar Universal had won two Golds, two Silvers, and one Bronze. The two Golds were awarded in the categories of Best Media Innovation - Print (for Tata Nano - How We Said It UnCommonly) and in the Best Media Innovation - Ambient Media/ Out of Home (for Tata Nano ya Na maano!)
Meanwhile, reacting to Mudra Max’s Grand Emvie win, CEO Pratap Bose said, “It is a delight to have won the Awards, especially the Grand Emvie. We made the effort and it showed in the way we presented it. The entries were terrific, some won while the others did not, but we are happy to have what we do.”
Mudra Max had 50 points, winning two Golds and two Silvers. The Golds were awarded in the categories of Best Media Innovation - Events (for TVS Scooty - Women on Wheels) and Best Media Innovation - Direct Marketing (for Park Avenue Shirts - Iron Man).
These apart, three special awards were also given – The People’s Choice Award for the Best Case Study presented on August 14, 2009 - (Best Media Innovation - Ambient Media/ Out of Home) went to Lodestar Universal - Tata Nano - Nano ya Na Maano!
The People’s Choice Award for the Best Case Study presented on August 17, 2009 - (Best Media Strategy - Consumer Products) went to Mindshare for Nimbooz - Unlocking Potential of the ‘Ekdum Asli Indian Refresher’.